FARM Rio New York

Brazilian Fashion & Lifestyle Brand | SoHo, New York

FARM Rio is a Brazilian fashion and lifestyle brand with an established international flagship in SoHo, New York. Founded in Rio de Janeiro in 1997 by Kátia Barros and Marcello Bastos, the brand grew from a small stand at an independent fashion market into one of Brazil’s most recognizable contemporary fashion businesses, translating Brazilian creativity, color, nature and cultural references into an expanding global retail presence.

The company began its international expansion in 2019, with the United States serving as the first major market for FARM Rio outside Brazil. New York became particularly important in that transition: the SoHo store at 113 Prince Street was FARM Rio’s inaugural international store and remains part of the brand’s current U.S. retail structure.

Today, FARM Rio has developed from a Brazilian fashion label into an international consumer brand with physical stores across the United States, France, United Kingdom, Italy, Greece, United Arab Emirates and Mexico, while maintaining more than 100 locations in Brazil.

Its expansion demonstrates a particularly visible form of Brazilian internationalization:

Rio de Janeiro creative identity → U.S. flagship → global retail network → Brazilian fashion represented across major international cities.

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🇺🇸 FARM RIO IN NEW YORK

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FARM Rio’s New York flagship is located at:

113 Prince Street
SoHo
New York, NY 10012
United States

The address is confirmed within FARM Rio’s current international store infrastructure and remains associated with the company’s New York operation.

New York occupies a foundational position in the brand’s international history.

When FARM Rio began expanding outside Brazil in 2019, New York was among the first U.S. markets, alongside Miami and Los Angeles. The company itself describes the SoHo location as its first international store, making it more than another retail unit within the network.

SoHo also places FARM Rio within one of the world’s most influential urban retail and fashion environments.

For a Brazilian brand whose identity depends heavily on visual language, prints, materials and cultural references, a physical presence in Manhattan creates a direct interface with:

international consumers → fashion media → retail buyers → creative industries → tourism → global brand culture.

The New York operation therefore represents one of the clearest physical milestones in FARM Rio’s transition from Brazilian fashion brand to international lifestyle business.

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🇧🇷 FROM RIO DE JANEIRO TO THE WORLD

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FARM Rio was founded in Rio de Janeiro in 1997 by entrepreneurs Kátia Barros and Marcello Bastos.

The brand began with a small booth at an independent fashion market and progressively became part of Rio’s contemporary fashion culture.

This origin remains central to the international brand.

FARM Rio continues to identify Rio de Janeiro as its home base and describes its creative organization as a collective of Brazilian professionals working across fashion design, print development, marketing and other disciplines.

Its internationalization therefore did not require neutralizing its origin to appear more global.

The opposite occurred.

Elements associated with Brazilian nature, fauna, flora, cultural traditions, color and the visual identity of Rio de Janeiro became part of the language through which the brand differentiated itself internationally.

That creates a compelling international brand architecture:

local cultural identity → distinctive design language → global recognition.

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🎨 PRINTS, COLOR & BRAZILIAN CREATIVE IDENTITY

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Print development is one of FARM Rio’s most recognizable creative capabilities.

The company states that its Brazilian creative teams develop more than 700 unique prints annually, incorporating influences ranging from tropical vegetation and wildlife to broader cultural and artistic references.

This is strategically significant.

Prints are not simply decorative components added to finished clothing. They function as a form of proprietary visual language capable of creating immediate brand recognition across collections and markets.

FARM Rio frequently draws inspiration from elements such as:

Brazilian flora
tropical fauna
flowers and foliage
birds and natural landscapes
local artistic expressions
cultural traditions

This creative system allows the company to transform Brazilian cultural references into repeatable brand assets.

In global fashion, where companies compete not only through product quality but through recognizable identity, that distinction becomes a powerful form of intangible value.

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👗 WOMEN’S FASHION & LIFESTYLE

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FARM Rio’s international portfolio extends beyond one specific apparel category.

Its current U.S. product universe includes:

• Dresses
• Tops, Shirts & Blouses
• Skirts
• Shorts & Pants
• Rompers & Jumpsuits
• Swimwear
• Knitwear
• Outerwear
• Shoes
• Bags
• Accessories
• Home & Gifts

Dresses remain one of the most visible components of the brand’s international identity, but the broader portfolio illustrates a transition toward a lifestyle proposition.

This allows FARM Rio to participate in multiple dimensions of consumer identity — clothing, accessories, travel, leisure and home — rather than operating solely as a seasonal apparel label.

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🌎 INTERNATIONAL RETAIL EXPANSION

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FARM Rio’s international physical presence has expanded substantially since 2019.

Its current official store locator identifies:

🇺🇸 United States — 7 stores
🇫🇷 France — 5 stores
🇬🇧 United Kingdom — 5 stores
🇲🇽 Mexico — 2 stores
🇦🇪 United Arab Emirates — 2 stores
🇮🇹 Italy — 1 store
🇬🇷 Greece — 1 store
🇧🇷 Brazil — 100+ stores

This is an important evolution from the earlier stage of FARM Rio’s internationalization, when its physical presence abroad was concentrated primarily in New York, Miami and Los Angeles.

The international network now reaches North America, Europe and the Middle East, giving the company a broader operating platform for global brand development.

For dMix, this is precisely the type of progression worth documenting:

international e-commerce → physical flagship stores → multi-country retail network → global consumer brand.

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🇺🇸 A BROADER U.S. RETAIL NETWORK

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The United States remains one of FARM Rio’s principal international markets.

The official global store network currently reports seven U.S. locations, reflecting expansion beyond the early New York, Miami and California presence.

The historical American network includes important locations in:

New York City
Miami
Venice / Los Angeles

FARM Rio’s SoHo flagship remains especially important because it represents the initial physical point in the brand’s international journey.

That distinction gives the New York listing stronger institutional relevance than simply selecting the largest or newest U.S. location.

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🤝 GLOBAL BRAND COLLABORATIONS

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FARM Rio’s international development also includes collaborations with other global consumer and lifestyle brands.

Its current international website highlights collaborations involving names such as:

adidas
Havaianas
Barbour
Rip Curl
Stanley 1913

These collaborations expand FARM Rio beyond conventional retail distribution.

They create points of connection between a Brazilian creative brand and established international companies operating in sportswear, footwear, outdoor lifestyle and consumer goods.

From an institutional perspective, collaborations can serve several strategic functions:

brand discovery → audience exchange → international legitimacy → category expansion → creative experimentation.

The presence of Havaianas is particularly interesting within the dMix ecosystem because it connects two Brazilian-origin consumer brands that developed distinct but globally recognizable lifestyle identities.

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🌿 NATURE, REFORESTATION & RESPONSIBLE FASHION

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Nature has been part of FARM Rio’s creative identity since its origins, but the company increasingly connects that inspiration with formal sustainability initiatives.

FARM Rio is currently a Certified B Corporation, integrating the brand into a global certification framework that evaluates business impact across areas involving governance, workers, communities, environment and customers.

The company also publishes sustainability reporting structured around GRI standards, with reports covering its environmental, social and governance agenda.

One of FARM Rio’s most visible environmental initiatives is its reforestation program.

Since 2019, coinciding with its expansion into the United States and other international markets, the company has worked with organizations including One Tree Planted to support reforestation across Brazilian biomes.

The initiative creates an important relationship between international expansion and Brazilian environmental identity:

global commercial growth → investment in ecosystems within the brand’s country of origin.

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🧵 A GLOBAL SUPPLY CHAIN, NOT A “MADE ONLY IN BRAZIL” BRAND

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There is an important distinction we should preserve in the dMix listing.

Unlike Tidelli, Schulz or several Brazilian industrial companies we recently documented, FARM Rio does not manufacture its entire product portfolio in Brazil.

The company openly states that its supply chain includes production partners in Brazil, India, Turkey, China and Morocco, depending on product category and required manufacturing expertise.

That does not weaken the Brazilian identity of the brand.

It simply means the correct narrative is:

Brazilian creative direction and brand origin + international sourcing and production network

rather than:

100% Brazilian manufacturing.

This distinction is important for factual accuracy and strengthens the credibility of the dMix entity.

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🏢 FARM RIO & AZZAS 2154

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FARM Rio currently forms part of AZZAS 2154, the Brazilian fashion group created through the combination of major Brazilian fashion platforms.

AZZAS 2154 identifies FARM among its portfolio of brands and describes its broader institutional purpose as advancing the creative power of Brazilian fashion internationally.

The current FARM Rio privacy structure likewise identifies AZZAS 2154 S.A. as the corporate group and explicitly lists Farm and Farmrio among its brands.

This requires an update from older FARM Rio institutional texts that still reference Grupo Soma.

For the dMix listing, AZZAS 2154 is the current parent organization we should use, not Grupo Soma.

That correction is important for both editorial content and schema.

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🌎 GLOBAL LOCATIONS

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🇧🇷 Brazil — Origin & Creative Base
Rio de Janeiro, Brazil
FARM Rio was founded in Rio de Janeiro in 1997, where the brand maintains its Brazilian identity and creative roots.

🇺🇸 United States — New York Flagship
113 Prince Street
SoHo
New York, NY 10012
United States
FARM Rio’s first international store and the operation represented by this dMix listing.

🇫🇷 France — European Retail Presence
Paris, France
FARM Rio currently maintains multiple stores in France as part of a substantially expanded European retail network.

🇬🇧 United Kingdom — European Expansion
United Kingdom
The current international network includes five U.K. locations, reflecting FARM Rio’s growing physical presence in European fashion markets.

Aqui eu manteria as quatro porque contam uma história muito clara:

Rio de Janeiro → New York → continental Europe → United Kingdom.

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⭐ WHY FARM RIO?

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• Brazilian fashion brand founded in Rio de Janeiro in 1997.
• Created by Kátia Barros and Marcello Bastos.
• International expansion began in 2019.
• SoHo, New York, became the brand’s first international store.
• Current flagship presence at 113 Prince Street in Manhattan.
• Seven stores currently identified in the United States.
• International retail presence across North America, Europe and the Middle East.
• More than 100 locations in Brazil.
• Strong visual identity built around Brazilian nature, culture and creative references.
• More than 700 unique prints developed annually by its creative teams.
• Portfolio extending from womenswear to accessories, footwear, swimwear and lifestyle products.
• Global collaborations with brands including adidas, Havaianas, Barbour, Rip Curl and Stanley 1913.
• Certified B Corporation.
• Sustainability reporting aligned with GRI standards.
• Reforestation initiatives connected to Brazilian biomes.
• Part of Brazilian fashion group AZZAS 2154.
• A strong example of Brazilian creative identity evolving into a physical global retail brand.