Fernanda Simões — Fashion & Brand Claimed

With over 14 years of experience in the fashion industry and 13 years of international work, Fernanda Simões is a creative strategist, consultant, and mentor specialized in helping brands achieve real transformation in product development, positioning, and business results.

Having lived in New York and now based in Italy with her family, Fernanda brings a truly global perspective that blends Latin creativity, American precision, and European sophistication.

Her work combines creative vision, data intelligence, and process management, guiding companies and professionals to build consistency and authenticity at every stage of their creative journey.
Available today:

1. 360° Mentorship

A structured program of four one-hour sessions, designed for brands and creators who want to develop smart, data-driven collections aligned with clear business goals.
The mentorship covers:

• Market analysis and brand positioning

• Strategic planning for product mix

• Internal process structure and optimization

• Data analysis and performance measurement

Learn more

2. Team Training

Tailored for fashion companies and studios looking to improve their internal workflows, this program runs over a period of three months, with biweekly meetings.
During this time, Fernanda works closely with design, production, and sales teams, implementing strategic routines, project management tools, and performance analysis — ensuring a process of continuous and integrated growth.

3. Strategic Consulting

Customized projects for brands in expansion or repositioning phases, covering everything from creative planning to commercial and operational execution.
Each consulting project is uniquely designed to align identity, product, and results — always with a focus on sustainability and brand longevity.

4. C/LAB & TWOTWELVE — Learning and Transformation

Beyond her one-on-one consulting work, Fernanda leads C/LAB and TWOTWELVE, platforms dedicated to education and strategic development.
Through these initiatives, she shares real-world methodologies, tools, and experiences from the global fashion market.
They provide professionals and brands with actionable content, mentorship, and training, fostering growth and differentiation. A New Perspective on Fashion and Business

Fernanda believes fashion is more than aesthetics — it’s management, purpose, and coherence.
Her mission is to translate creativity into strategy, connecting art, analytics, and market dynamics to help brands grow sustainably and in alignment with their core values.